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about me - How I can help you
Hello, and welcome to my spot!
For the last ten years I've been building websites professionally. Mainly for small businesses, but there have been a few stints when I worked for large corporations and even the state government (man, was THAT boring!). They all served a purpose and the purpose was to lead me here to visit with you today! My goal here is to show you the kind of work I've done, and then the kind of work I want to do going forward. Please enjoy!
programs i've used a lot
And now, A few things I've done over the years...
work for myself (on and off, since 2014)
As anyone reading this will likely know, working for yourself means you wear ALL the hats. Which is why I only do it part-time, on and off, as time allows. I love doing this work as it grants me the freedom to choose my clients AND make the products I like to make, and it fulfills that sense of contribution to the greater good that I so require.
The following items are the main focus of my work right now:
Elementor Templates
Currently my main focus is building WordPress site templates using Elementor Pro. I sell these templates to non-techies so they can have an inexpensively beautiful website they can own, manage and update themselves.
Elementor Courses
I am also in the process of creating companion courses for each template site by recording with Camtasia, for upload and distribution into Thinkific. Each site template I build will have a course to go with it, to teach the user how to update.
Quizzes!
I write various quizzes for lead generation and ideal customer identification. I use Interact for my quiz development and funnel leads into MailChimp for results distribution, community building, and eventual sales and marketing.
Social Media Advertising
I am creating ads for the quizzes - and eventually for my courses - using the Adobe Creative Suite, along with Canva, for distribution on Facebook, Pinterest and Instagram.
a few elementor templates...
a few commercial sites...
small graphics design company (seven years)
I had the most fun at this job, and I was very sad when it ended. I worked alongside a wonderful, extremely talented print graphic designer, and I did all his digital work. When he decided to get out of the web game, I admit… I cried a little. We did the coolest, most creative stuff.
Here are some of my responsibilities:
Website Development
This was the main focus of my job, and why I was hired. I managed and built all website projects and sites. I originally started coding from scratch in Dreamweaver from PSDs or PDFs, then discovered WordPress had hugely evolved from its original blog platform, and I was able to convince my partner to convert all our sites to WordPress.
We did use pre-made WordPress themes that I extensively manipulated to achieve the desired results. No custom theme or plugin development, but definitely heavy CSS coding. I did manipulate the PHP as well when necessary, so while I did not code from scratch with WordPress, I'm very familiar with the code and how it works together.
I also included Google Analytics in all our client sites, but we did not provide SEO analysis. Furthermore, I built the sites with basic SEO practices in mind. Also managed all testing and quality assurance on most browsers, email clients and mobile devices, troubleshooting and maintenance tasks, as well as direct customer support. Extensive focus on providing mobile-optimized digital products with CSS.
Project Management
- Conducted requirements meetings with clients and partner.
- Managed all aspects of estimate creation, project flow, and budget.
- Advised on best practices, project improvement and processes.
- Used Harvest to track time and project tasks.
Email Campaigns
- Sliced and optimized images for HTML emails using Photoshop.
- Tested and troubleshot code, revised when necessary to ensure campaigns rendered properly across multiple email clients, browsers, and mobile devices.
- Working knowledge of email marketing best practices for creating user-focused content.
Other Digital Media
- Created a variety of motion graphics pieces for downtown digital billboards
- Created a variety of motion graphics pieces for local mall digital directory advertising
- Created multiple HTML5 ads for digital magazines
- Used After Effects for digital billboards and Google Web Designer for HTML5 ads
a few client sites...
a few motion graphics...
a few HTML5 ads...
huge corporate behemoth (four years)
Project Participation/mgmt
- Serve as implementation engineer and front-end developer for online money-movement applications.
- Research and resolve all problems related to the operation of client websites. Work with clients, developers and project managers from all over the world in all time zones, using Clarity PPM, Enterplicity/Hippo.
- Lead and participate in quarterly maintenance upgrades for all websites, supporting feature pack code releases for all products on all sites.
Client Product Branding
- Execute the implementation and branding development for eight products, including retail bill pay, small business bill pay, Zelle®, Popmoney®, TransferNow and respective mobile technologies for 4000+ websites.
- Work with clients directly to detail brand Fiserv online billpay product, Zelle and Transfer Now products, to accurately match client websites with eye to seamless integration and end-user experience. Extensive use of CSS.
- Using JavaScript, develop custom name pairs to allow client custom pass-through branding and other specialized results.
Change Management
- Write and execute high volume of change requests to facilitate code movement from testing to production environment using ServiceNow.
- Responsible for managing the execution of quarterly feature pack updates on all eight products, coordinating QA testing for all products for all parent sponsors, and the implementation of all sponsor sites to upgraded location on remote servers.
some super boring serious corporate site branding (click for short video viewing of sites)...
middle sized financial services company (seven years)
Project Participation
Participated in all phases of the System Development Life Cycle, particularly requirements gathering and systems analysis, testing and maintenance.
SME
Responsible for being and/or becoming the SME on any current or new applications, for communicating on the benefits and risks of such with management and application support team, and training members on such products.
Data Analysis
Analyzed business process/IT systems, wrote data maps, root cause and gap analysis reports.
SQL and Crystal Report Generation
SQL query writing, specialty report creation and data analysis. Crystal Reports statement writing, and managing MS Access databases and reporting for offices as needed.
Database Management
Participation in managing web-based client and participant database interfaces.
Training
Created/wrote training materials and coordinated and trained users in all company offices on new automated payroll process, among other processes, via in-person training classes and virtual training classes.
Internal Consultant
Acted as internal consultant: traveled to work in regional offices on specific projects such as disaster plans, mass conversions, helping out in instances of insufficient staff, etc., thereby reducing the cost of hiring outside resources.
Internal Tech Support
Provided internal technical support via phone and email for online transactional processing applications, web-based documentation, participant distribution requests, online reports, web-based automated client data collection, SQL and Oracle databases, and financial transactional and statement processing software.
education and ongoing training
Bowling Green State University
Bachelor of Arts/Marketing
Regis University
Certificate of Web Development
Intl Coaching Academy
Certificate of Professional Coaching
Pluralsight
additional coursework in Jquery, TypeScript, Graphic Design
Marie Forleo Intl
The Copy Cure
SmartBlogger
Freedom Machine
Amy Porterfield
Digital Course Academy
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